The S'Amuser Story

OFFICIAL PRESS RELEASE

Mon, 4 Sep 2006 08:57:00 GMT

SAmuser, the bespoke perfumery, rolls out three new franchises this month!
* Cambridge * Hertford * Belfast
Making luxury and decadence available to all!

SAmuser Ltd. is pleased to announce the launch of three new franchises this autumn!

The SAmuser concept of bespoke perfume counters, offering natural and tailor made fragrances, has captured the imagination of thousands. The SAmuser experience takes place in a plush, enchanting environment featuring elements of Louis XIV and medieval Rococo dcor. Think Parisian boudoir meets the country kitchen. Where clients are assisted to custom blend their own personalised perfume, whilst indulging in sumptuous chocolate fondue and a glass of bubbly and all of this for under 25 pounds!

SAmuser is a French word meaning to amuse or to entertain oneself; literally, to be touched by the muses. SAmusers retail concept embodies the bohemian ideals of love, beauty, romance, amusement and creativity.

SAmuser is about making luxury available to the average consumer, about offering a meaningful experience to our clients each time they make a purchase. Says the companys director, Julie Solheim-Roe. Its not only a retail shop, but also a venue, an ongoing event, a place to play and celebrate

Ruth Borden, owner of the up-and-coming Cambridge boutique, affirms that In our 'buy now with one click' world there's more just a desire, there's a real NEED for space to be creative, to be served, and to have one's uniqueness recognised. I want to create that space for our guests."

After three years of groundwork, and test running their prototype shop in Glastonbury, Somerset, the business is set to expand this autumn. Cambridge will see the opening of the first licensed franchise of a SAmuser Scentual Alchemy boutique, as well as perfume counters being launched in Hertford and in Holywood, 7 miles from Belfasts city centre.

With over 150 franchising leads and inquiries worldwide, S'Amuser looks forward to the next level of franchise expansion and wholesaling within the U.K., Europe and the U.S.A.

SAmuser have been featured in articles in publications such as Country Living, The Bath Chronicle, The Spark, FosseWay Magazine, Wincanton Journal, Western Somerset Gazette and others.

Summer Time Quotes from Happy Guests!

Thu, 31 Aug 2006 15:36:01 GMT

"Ever wanted to find out what desire smelt like? Watch Chocolate or.... Go to S'Amuser!

Lou x 22/7/06

"First time in GLastonbury, was a fantastic experience to be here; it was an orgy of marvellous smells. Thank you."

Lots of Love, Jessyka 22/7/06

"A lovely evening and wonderful perfumes so suited to everyohne! Thank you very much,"

Xamthe xx 6/06

"The smells are good here! Many thanks for putting us all in touch with our olfactory selves!"

Joy 6/06

"Fantastic and Original - a great way to spend an hour and take away something unique!"

R. J. B. 6/06

"Bon Jour!! xx kisses I LOVE S'AMUSER! It smells beautiful, it brightens my day! Keep on going smellies!"

Jess Julies xxx 5/06 more >

The Art of Perfumery

Wed, 7 Dec 2005 23:46:01 GMT

The nose knows that in fact all smells are not created equal. Olfactory perception is both primal and exquisitely fine.

"I wanted to write and tell you what a fantastic job I think you are doing. Its been years since I've been able to wear scent because I'm very senssitive to the additive and alcohol bases that commerical perfumes contain but to my great delight, I found that your natural ingredients are fine on me and I can wear them happily without any symptoms. It's been more than 8 hours since I put on my finished perfume and I still smell divine. I didn't imagine that it would last this long because in the past natural oils have faded quickly on my skin. I just can't tell you how wonderful it is to use perfume again. I hadn't realised until today how much I'd missed it and how good a nice scent can make me feel."

--Kirsty Hall, guest

Launch of our aromatherapy line, 'Mysts of Avalon'

Wed, 30 Nov 2005 23:23:01 GMT

Mysts of Avalon

Blending their unique wisdoms, and the romance of bygone years each Knight with his Lady at the Round table sits....

Now, each noble spirit steps into our modern times, symbolized in a spray of perfume. The real magic however, is that when blended one Lady to one Knight, an aroma of sublime perfection results.

Enjoy the playful mystery of scentual alchemy in the Mysts of Avalon with the Knights and Ladies of the round table.

Each set contains 8 Ladies & 8 Knights delightful in their own domains, but ecstatic in their union.

34.90 for the whole set
17.95 for each Lady or Knight set

What you Need to Carry with You

Tue, 20 Sep 2005 07:43:07 GMT

From Ruth in Cambridge - a suitcase full of all she will need for her upcoming franchise!

Winchester's New S'Amuser counter

Wed, 1 Jun 2005 13:11:02 GMT

At The Gaia Tree we Presented the Following Story Scroll at the opening of the first S'Amuser counter outside Glastonbury:

"A Promise good as Scarlet and Gold
To behold, To behold
The Alchemy of the Rose
San Graal and all Truths of Beauty now Explode.

"SAmuser thanks the fair maidens of the Gaia Tree
for their Tribute, Faith and Enthusiasm
to a Cause too Pure to Ignore.
Its Love baby, for all to Restore....
more >

S’Amuser: The Franchise Opportunity

Sun, 22 May 2005 17:30:02 GMT

Welcome to SAmuser -- where the Muses of love and beauty play. They invite you to savour the sweet nectar of Scentual Alchemy. Herein business and pleasure meet, fall in love and produce an utterly, original opportunity for a fabulous and fascinating franchise. Role-up!, Role-up! for the Greatest Show on Earth.......

SAmuser Success:
Since conception, SAmuser has always been a star child, born to bedazzle and set the world ablaze with truth, beauty and above all, love! Les directrices, Meredith Flanagan and Julie Solheim-Roe, (successful artisans, inspirational mothers and glorious muses in their own right); co-created SAmuser from an intoxicating, secret, alchemical blend of imagination, insight and expertise. Now a prodigious, precocious and somewhat plump infant (probably a result of the chocolate fondu), SAmuser is beginning to fulfil Her pandemic potential.

Perhaps you can smell it in the air, the subtle, pheromonal suggestion of success. Local journalists caught the scent, describing SAmuser as a rare bloom possessing theSweet Smell of Success. What is the deliciously tantalising aroma evoking such ardent interest? Perhaps we have discovered the elixir of immortality or formulated the recipe for everlasting love, perhaps it is a sign that mankind is about to enter the floral stage of its evolutionary development (Tom Robbins, Jitterbug Perfume).

Whatever the reason, owing to overwhelming demand, an outstanding opportunity is blossoming this Spring (2005 ).
more >

Dr. Maya Angelou turned 74 this April

Sun, 1 May 2005 12:11:02 GMT

What a BEAUTIFUL MUSE!

In April, Oprah (on her show) interviewed Maya Angelou for Dr. Angelou's 74th birthday. Oprah asked her what she thought of growing older. In addition, there on television, she said it was "exciting" regarding body changes, she said there were many, occurring every day... like her breasts. They seem to be in a race to see which will reach her waist first, she said. The audience laughed so hard they cried.

Dr. Angelou also said:

"I have learned that no matter what happens, or how bad it seems today, life does go on, and it will be better tomorrow. I have learned that you can tell a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights. I have learned that regardless of your relationship with your parents, you will miss them when they are gone from your life. I have learned that making a "living" is not the same thing as making a "life. " I have learned that life sometimes gives you a second chance. I have learned that you should not go through life with a catcher's mitt on both hands; you need to be able to throw something back. I have learned that whenever I decide something with an open heart, I usually make the right decision. I have learned that even when I have pains, I do not have to be one. I have learned that every day you should reach out and touch someone. People love a warm hug, or just a friendly pat on the back. I have earned that I still have a lot to learn. I have learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Star in your own life - at S’Amuser in Glastonbury

Sat, 30 Apr 2005 17:29:02 GMT

"My visit to S'Amuser was the absolute highlight of my family's recent trip to Glastonbury. The environment and atmosphere alone are just dreamy, and the experience of spending a leisurely afternoon exploring the mysterious world of fragrance to create a beautiful, unique perfume was a joyful sensory adventure. Add to this the heaven of being plied with champagne, hot chocolate and dainty sweet treats, and passing time in the witty and intelligent company of the charming S'Amuser muses, and you've got an experience that's quite unlike any other - and very, very special indeed.

"To visit to S'amuser is to enter another world - an exquisite, enchanted treasure-trove of delights in which you'll discover the most magical and deliciously indulgent shopping experience known to woman, and quite probably won't want to leave. Ever. Truly a unique and unmissable treat."

-- Jane Goldman, who visited with husband Jonathan Ross and their georgeous children over Easter Break

(don't ask Meredith about the car park hijack!)

Free Range Hen Nights

Mon, 28 Feb 2005 14:07:01 GMT

Exclusive ultra feminine events at S'Amuser include the organic, free range hen night. Not your average, everyday sort of celebration, more the ultimate festival of true love. Featuring chocolate fondu and other aphrodisiacal gourmet treats, scentual delights from our sublime product range and divine musical accompaniment by dulcimer or harp. For girls who want to have fun and women who know how to LOVE.

"I couldn't have imagined a more perfect evening-a real feast for the senses-. The venue was beautiful, the food divine and the products are fantastic, not to mention the exquisite wrapping, and you all helped to create a warm and wonderful vibe". (Joanna)